How to Write Effective Job Postings: Optimizing Job Ads

How to Write Effective Job Postings: Optimizing Job Ads

Most, if not all, job seekers search for jobs via the usual search engines such as Google, Bing or Yahoo. Since there are a wide variety of jobs in the market, you will need to optimize your job postings to fare in the top positions of the search engine.

Search engine optimization (SEO) is the process of managing where your company stands in the search engine. By incorporating SEO techniques in your recruiting process, you can ensure that your job postings will rank higher in the search engine. To post your job ads, you can check out platforms like Jobstreet to generate more views.

Using proper keywords is crucial

To find keywords that are often used by job seekers, use tools like Google Adwords and Google Trends. Keywords differ depending on the current trend of the market. Use different keywords from a variety of sources to determine the most suited keywords.

You aim to increase search visibility and increase your ranking in the search engine. Albeit striving to add as much relevant keyword may seem to be leveraging your position in the search engine, keyword stuffing is not the way to approach this situation.

It results in inauthenticity and lack of readability.

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Entering your location in the search engine when searching for a job is a fundamental step that should be practiced by any recruiters.

With that in mind, you should include the city and state of the open position somewhere within the description of the job posting.

Leverage videos

Well, well, search engine love videos! To boost your search engine ranking, think about adding one compact, yet compelling video in your job posting.

This scheme will allow your prospects to have a feel for the working environment in your company and your work ethics. Moreover, you should ensure that your recruiting videos have elements of transparency and honesty.


When you follow these synergizing strategies to optimize your job postings, job seekers will undoubtedly consider your jobs. As a result, you will benefit from having an extensive selection of candidates to choose.

Post your job ads now in Jobstreet via to connect with your prospects!